It’s Time for Little Time – The Handlers

It’s Time for Little Time

It’s interesting to see how fashion develops over the years. Or maybe not develop as much as swing back and forth like a pendulum. This might sound like I’m implying that fashion is super predictable and mundane, but it’s not at all. Fashion trends can take years to build up to a point where it tips and turns into the next craze.

Take watches as an example.  For years guys have been sporting oversized watches with blingy details and dials, the bigger the better (reaching crazy measurements like 58mm in diameter!). With Mad Men taking over our screens in 2007 we were dazzled by the old-worldly styles and fashions and subtly introduced to the smaller, more gentlemanly wristwatch (some as small as 37mm in diameter).  Don’t get me wrong, wearing manhole cover sized watches are still a thing and I don’t see big watches going anywhere anytime soon. What I do see is a maturing of the men’s fashion market; no longer will your manliness be measured by the size of your watch face. I mean, Jon Hamm wears a small watch in Mad Men and he is, without contest, the manliest man in that show (The guy has to shave twice a day!)

I’m sure the costume designers expected to make some kind of lasting impression on the fashion world, and they were successful. We started seeing fedoras, Prince of Wales checks and an overall affinity to wearing more suits. But what has lingered and taken its time to find its way to your wardrobe is the smaller faced watch. For too long it’s been associated with history professors and creepy-looking guys with delicate wrists.

Now that Don Draper has shown the world how to wear this feared accessory and still ooze manliness, you can save your bulky watch for casual days.  Wear your small wristwatch with pride, supported by your neatly tailored suit and a great pair of cufflinks, why not. 


Author | Annamé Kleynscheldt

Annamé started her career in fashion as a personal shopper for Stuttafords, before landing a gig as fashion columnist for the lifestyle publication, The Month. Following a successful tenure in freelance fashion styling, working on both local and international publications, she has returned to her roots in personal shopping. Based at Topshop’s V&A flagship, she can be found saving one fashion victim at a time. |  Annamé on Twitter

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