SA Menswear Week: How to sound fashionably informed – The Handlers

SA Menswear Week: How to sound fashionably informed

Alright guys, as you know the South African Menswear Week just finished and it was gorgeous. And if you didn't know this, just repeat after me and you'll be fine: "I just loved how the designers captured the modern man with just a touch of old worldly charm".
That should make you sound like you know what you're talking about. But if you're in conversation with a fashionista, they might want to take it further by asking you who you liked most. Now don't stress, just answer with enough enthusiasm and say something like "Ag, I don't know.. I loved them all! There was such a wonderful variety of colours and silhouettes. It's too hard to choose!" And then quickly counter by asking them what their favourite was. This should buy you a few minutes in which you can Google a few examples to discuss. Just make sure you search this year's shows and don't end up complimenting last year's designs. Unless intentionally so, which will of course, make you sound like a proper fundi (Good move!)
Ok, it's time to wrap this up. Lucky for you, fashionistas like us are easily distracted and usually love coffee. So just start talking about a hot new coffee shop you've heard about. Or mention something about a sale. We love sales. By the way, I spotted these watches on sale.. how gorgeous!

Getting back to the point: So you missed the hype of this year's South African Menswear Week, that's okay. Just stick to what I told you and you'll be all right. But seriously, we're not in the stone age anymore, it's time you get with the program. These designers are changing the otherwise fashionably raw landscape of this country and it's time we pay attention.
Now to get back to that sale..



Author | Annamé Kleynscheldt

Annamé started her career in fashion as a personal shopper for Stuttafords, before landing a gig as fashion columnist for the lifestyle publication, The Month. Following a successful tenure in freelance fashion styling, working on both local and international publications, she has returned to her roots in personal shopping. Based at Topshop’s V&A flagship, she can be found saving one fashion victim at a time. |  Annamé on Twitter


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