The Journal – Tagged "trend" – The Handlers

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All I can remember from Fashion Week.

Support your local department store. Anya Hindmarch has shown us that Local is indeed Lekker. Coupling sportsluxe with everyday iconography has proven to be a hit when logos of British companies were worked into high fashion designs, some subtle, some not so much. But hey, it worked! I’d love to see some South African designers come up with Pick ‘n Pay bag or a Shoprite bomber – I’d totes buy it!   The nineties are back…still. Yeah yeah, I don’t want to hear it. You think you’re sick of the nineties. Well you ain’t, believe me. Because remember being really young and staring wide-eyed at that Liz Hurley dress? Well ladies, now you’re old enough to wear it without ending...

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Oh Oh Oh It's Magic!

I remember the day I heard that fashion will now be taking cues from Seinfeld, calling it “Normcore”. It was a sad day. Doubt formed in my heart: do I really love fashion that much? Is this really the industry I want to be in? I felt betrayed and confused. Hurt, even. See, I grew up in the nineties and even then I didn’t quite get it. The Alice band bubble (a total disaster if you had a cowlick anywhere near your fringe), scrunchies, Spice Girl platforms (in which I could outrun any boy, I’ll have you know), it’s all still so very fresh in my memory. I shudder when I see a moonbag and I would never ever own...

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Fashion = Magic x (beard length + Instagram)

  “I can’t believe people just come up with random crap that turn into trends and the whole world just goes crazy for it!” That’s the kind of statement that could get you slapped. And I think I deserve a reward for not slapping this person. “Fashion is a science!!” I hissed. And I’m right. Do you honestly think designers like Karl Lagerfeld and Vivienne Westwood invest millions each season into random ideas and scribbles dreamt up out of nothingness? No. They spend months planning every single detail of their collection to present it to the world to be scrutinised by fashion experts, bloggers and wannabe fashionistas who come from across the globe or glue themselves to their Twitter feeds...

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